Redefining Social Media with Privacy & Safety in Mind
Capture, was created to incorporate a user-friendly interface that simplified the best aspects of every day social media apps. Redesigning the harmful features and algorithms in current social media applications that are a risk to a users privacy and safety.
Objectives & Goals
Objective: Create a user-friendly social media app that prioritizes privacy, safety, and mental well-being while maintaining the engaging features users love.
Goal: Redefine the social media experience by eliminating harmful, addictive algorithms and fostering a secure, supportive, and customizable platform.
308
Million Active Users in the U.S
5,000+
Applications collect user data
Root Cause Analysis
Core Problem: Existing social media platforms prioritize profit through invasive algorithms and data tracking, leading to compromised user privacy and well-being.
Contributing Factors:
Algorithms designed to maximize engagement often promote harmful or addictive content.
Monetization strategies rely heavily on user data, creating privacy concerns.
Limited user control over content and interactions exacerbates mental health risks.
Solution:
Develop a social media app that allows users to configure invasive algorithms and data tracking.
Incorporate customizable features that allow users to control their experience, such as chronological feeds and content filters.
Ensure privacy and safety through robust security measures and transparent policies.