Simplifying Affordable Mental Health Resources
This case study outlines the foundation for creating a mental health productivity app that bridges existing gaps, providing users with a holistic, personalized, and accessible tool for their mental well-being.
Problem Statement
Many mental health productivity apps focus on individual aspects like journaling or meditation while charging high subscription fees. This lack of comprehensive support and affordability makes it difficult for users to find an accessible, all-in-one solution for their mental well-being.
Objectives & Goals
Design a customizable, affordable mental health productivity app that integrates a variety of tools, including goal and habit tracking, journaling, mood tracking, and personalized mental health resources.
Provide a holistic and accessible mental health platform that fosters user engagement and personalization, improving mental well-being for diverse audiences.
21.2%
Of community college students reported using a mental health productivity application.
4%
Of users continued using mental health productivity applications after 15 days of use
User Needs
Affordable access to comprehensive mental health tools to support various aspects of their well-being.
An intuitive, customizable interface that adapts to their preferences and enhances their sense of ownership.
Evidence-based resources and personalized updates to stay informed and engaged in their mental health journey.
Root Cause Analysis
Core Problem: Existing mental health productivity apps fail to provide a comprehensive, customizable, and affordable solution.
Contributing Factors:
Many apps are designed around single-use cases (e.g., meditation or journaling) rather than a holistic approach to mental well-being.
High subscription costs restrict access for users with financial constraints.
Generic user experiences and lack of personalization reduce long-term engagement and emotional connection with the app.
Solution:
Develop a holistic app that integrates diverse mental health tools.
Offer flexible pricing models, including a free tier with essential features and affordable premium options.
Incorporate customization options like color themes and icon sets to enhance user connection with the app.
