Feed View
Reimagining social media with privacy and user safety at the forefront, without compromising the social experience
Overview
In an era where privacy concerns and user safety dominate headlines, Capture emerged from a simple question: What if social media put people first? Not engagement metrics, not advertising dollars, but actual human wellbeing.
Capture is a privacy-focused social platform designed for iOS that fundamentally rethinks how we connect online. Every feature, every interaction, and every design decision prioritizes user safety and data protection without sacrificing the joy of sharing moments with friends.
Traditional social media platforms prioritize engagement over user wellbeing, leading to privacy violations, data exploitation, and harmful content exposure. Users feel trapped between staying connected and protecting their personal information.
Capture rebuilds social networking from the ground up with privacy-first architecture, granular content controls, and transparent data practices. Users maintain complete ownership of their data while enjoying a rich social experience.
Design Process
The design process began with intensive market research, analyzing how existing social platforms handle user data. We examined data collection practices, third-party sharing agreements, and monetization strategies across major platforms to understand exactly what information is taken and how it's leveraged.
These findings shaped three core design principles that guided every decision:
Key Features
All messages and shared content are encrypted by default, ensuring only you and your recipients can access them.
Fine-tune who sees what with intuitive privacy settings for every post, story, and interaction.
Adjust what you see and at what intensity. Fine-tune your feed preferences and filter content you don't want.
View exactly what data Capture collects and how it's used. Export or delete your data anytime.
AI-powered tools help you filter unwanted content while maintaining control over what you see.
Built-in features to help you maintain a healthy relationship with social media.
"Capture is being created with immense care when it comes to User Privacy and Safety. I'm excited to see it released so I can switch from Instagram"
Design Decisions
Every element of Capture's interface was crafted to support our privacy-first mission. We chose a clean, minimal aesthetic that reduces cognitive load and helps users focus on meaningful connections rather than endless content consumption.
The color palette uses iOS system colors to feel native and trustworthy. Interactions are deliberate and satisfying, with smooth animations that respect user attention. Privacy indicators are prominent without being intrusive, using familiar iOS patterns to communicate security status.
Impact & Learnings
Building Capture taught us that users are willing to embrace new paradigms when they align with their values. The biggest challenge wasn't technical—it was shifting mindsets from engagement-driven design to wellbeing-focused design.